Lake Tahoe is reknown for being one of the purest lakes in the world. But that doesn't stop bottled water from flying off the shelves at Tahoe grocery stores.
A water conservation specialist claims "it's like buying air" and environmental studies say "there is no comparison, tap water is far superior. It doesn't have to be transported, bottled, and doesn't come into contact with contaminants like plastics." A spokesperson for the International Bottled Water Association (yes, there is such a person) says, "bottled water is the healthiest packaged beverage" and yet an international study conducted just last year found that 76.6 percent of bottled water was contaminated vs. 36.4 percent of tap water.
So is it just a question of masterful marketing that has expanded the average supermarket water aisle from what used to be on average 12 ft to over 20 ft? Hard to know.
All I can say is Lake Tahoe water is fabulous. How do you like it? On tap or bottled?
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